Social Media for the Birds: Birding the Net

Go birding, learn about our feathered friends, share them with your social network, and win prizes at the same time. It’s social media birding. Or something like that.

The Audubon Society‘s Birding the Net campaign challenges players to collect dozens of virtual birds scattered across 100 websites on the ‘net. Both educational and fun, the game lets you spot birds right from your home while learning about these avian allstars and sharing with your friends.

Birding the Net is hosted on Facebook, and two of the birds can be followed on Twitter, who will tweet clues about the whereabouts of the other birds.

Participants can win some pretty fantastic prizes, including a voyage for two to the famed Galapagos Islands courtesy of Lindblad Expeditions, a Canon EOS 60D DSLR kit, Nikon binoculars, Woolrich giftcards, and one-year memberships to Audubon.

This is not your grandmother’s Audubon:

“Birds are the best possible ambassadors for the environment, and this will help people see them in a whole new way. This is about fun – but it’s also about getting more people involved in taking action to protect birds and the planet we share with them. And with this unprecedented use of social media and the web, we’re also making it clear that this is not your grandmother’s Audubon.” – David Yarnold, President & CEO of Audubon

To find out more, and get social with the birds, visit Audubon’s Birding the Net on Facebook.