I’m a dad and a blogger, so I guess that makes me a daddy blogger.
Well, I’m called papa at home, so I’m actually a papa blogger. A natural papa blogger. So there. Anyway, because bloggers lead such influential and exciting lives (*snort*), we have a party in our inbox(es) all the time!
I get oodles of press releases and product pitches every single day, and the majority of them get a quick scan and are then sent directly to the trash. If you want to make sure that your pitch doesn’t see the light of day, just follow these rules:
You’re doing it wrong: How not to pitch a daddy blogger
- Use automated system to insert [my name] at the top of a press release. For example, “Dear Mr. Papa”, “Dear Natural”, or “Mr. Derek”. Or even “Dear Blogger”. Then, don’t proofread the emails before sending them.
- Just copy and paste your press release into the email with no note to me whatsoever.
- Make sure your press release is at least a thousand words long, has really long paragraphs, and put long quotes from the company CEO in there.
- Call your press release a ‘news’ release.
- Don’t put a summary of the pitch at the beginning.
- Attach lots of images and include all the nitty-gritty details in the email.
- Make a big deal about a press release that has no story and no hook to it.
- Send me pitches that have nothing to do with anything on my site.
- Send me the same pitch you send to mommy bloggers.
- Ask me to review a product I’ve never used.
Results are anything but typical. Your mileage may vary.
Image: Nima Badiey at Flickr