Toyota’s “100 Cars for Good” Puts Nonprofits Behind the Wheel

Toyota is giving away “100 Cars for Good” over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.

“To apply, you need to be part of a 501(c)(3). You just need to log into your Facebook account, submit some information, including a brief mission of your organization and how you’d use a new Toyota to continue doing good for your community.”

“Registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.

Public voting begins on May 9 and will take place for 100 consecutive days. Each day, five organizations will be profiled on Toyota’s Facebook page and voters may vote for the charity they feel is most deserving of the vehicle. A vehicle will be awarded each day through August 16 for a total of 100 vehicles. Voters may place one vote per day, each day, over the course of the program.”