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Natural Papa

Fatherhood & natural parenting from the perspective of a tree-hugging dirt worshipper

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marketing

sugar in children's cereals
Food 

{Might as well feed your kids Twinkies} Children’s Cereals are Sugar Bombs

December 7, 2011 Derek Markham 2 Comments breakfast cereal, children, environmental working group, EWG, Food, Health, junk food, marketing, sugar

How ’bout a couple of cookies for breakfast, son? No? How ’bout a Twinkie? Oh, you’d rather have some cereal?

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Wearing Brut makes you smell like an idiot
Media 

Some Brut Executives Need to be Slapped

May 13, 2011 Derek Markham 0 Comments advertising, Brut, Brut Slap, cologne, deodorant, marketing, Media, Men, men in media, perfume for men

“Some men just need to be slapped” says Brut. “Yup. And if the idiots that wrote and signed off on

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Media 

Disney Eats Your Daughters

January 21, 2011 Derek Markham 7 Comments children, Disney, gender, marketing, Mother Jones, movies, Peggy Orenstein

I’ve mentioned some of the reasons for our distaste for Disney’s kids movies (and other ‘blockbusters’ as well) before, so

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Activism 

Dear Michael Brune, or, Thoughts on a Sierra Club Mailing

December 7, 2010 Derek Markham 0 Comments conservation, fundraising, homeless pandas, John Muir, marketing, Michael Brune, pandas, Sierra Club, snarky, Video

I received this huge envelope of junk from Michael Brune, of the Sierra Club. And it kind of hacked me

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Two-fer Tuesday 

Two-fer Tuesday: DIY Baby Shoes and a Daddy Blogger Lets It Rip

February 16, 2010 Derek Markham 5 Comments baby shoes, brands, dad blogger, denim, DIY, Groundhog Day, marketing, mommy bloggers, Prudent Baby, recycled jeans, Robeez, Two-fer Tuesday

For this week’s Two-fer Tuesday, I’ve got two extremely different posts. The first one is very cool and practical –

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Social Media 

Hide Your Kids: The Social Media Marketers are Coming

February 15, 2010 Derek Markham 5 Comments advertising, junk food, marketing, marketing to kids, Social Media, social media marketing, social networking

One of my pet peeves is the amount and type of advertising targeting children. Specifically, the ads promoting products that

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FTC finds that 44 major food and beverage marketers spent $1.6 billion to promote their products to children under 12 and adolescents ages 12 to 17 in the United States in 2006.

August 6, 2008 Derek Markham 0 Comments FTC, Kids, marketing

Image via WikipediaFrom the Federal Trade Commission‘s website: The Federal Trade Commission today announced the results of a study on

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