Feel-Good Fashion That Does Good & Feels Great: prAna

A tale of two pants… and a special discount code for those who read to the end.

When it comes to the clothes I wear, it’s important to me that they not only feel good and fit well, but that they also have an ethical and sustainable component to them. It hasn’t always been that way for me, as I used to solely focus on what would last the longest because I tend to be hard on clothes. However, the older I get, the more I realize that the choices we make in our purchases have a cumulative impact on the overall health and wellbeing of not just the people who produce those items, but also on the ecosystems of our planet.

That shift in consumer consciousness has led me to think a lot more critically about the materials, the processes, the supply chain, and the brands behind the products I purchase, because I believe that one of the ways we can do good is by supporting the companies that are socially and environmentally responsible, and by not buying from brands that are only in it for the money. One brand that I’ve come to really appreciate over the last few years is prAna, which has been making great fitting and good looking clothes that are built to move with the wearer in all sorts of active lifestyles, from climbing to yoga to adventure travel and beyond.

Just recently, prAna has doubled down on its sustainability practices by committing to using 100% organic cotton instead of conventionally grown cotton, which is responsible for about 25% of the insecticides and more than 10% of the pesticides used in the world. I’m a fan of cotton as a fabric, because it both breathes well and wears well, but I don’t want really want to continue to support those environmentally harmful practices to cover my body, so having an organically grown option is a great alternative.

A few weeks ago, I received a Broderick Solid Short Sleeve shirt, which is made from 100% organic cotton, as well as a pair of the Furrow Pants, which are made from a hemp and recycled polyester blend fabric, from the company, and I couldn’t be happier with them. Both the shirt and the pants are lightweight, which is a key factor for those of us living in the desert, and they fit really well, which is a key factor in how often I choose to wear something. The Furrow pants are actually so incredibly comfortable that they feel like pajamas when I’m wearing them (but they certainly don’t look like PJs), while also looking super stylish for both casual and dress-up events.

A year or so ago, I picked up a pair of one of prAna’s popular items, the Stretch Zion Pant, and although they’re not made from organic cotton or hemp, but from nylon, they quickly became my favorite pants because they just feel so dang good. They’re made to move, to breathe, and to stretch, and are as at home out on the boulders as they are going out to dinner. They’re water repellent, quick to dry, and wrinkle resistant, and the adjustable waistband means that I don’t have to wear a belt (which is way more comfortable than wearing one, in my opinion, considering that thin guys like me are always having to hitch their pants up or tighten their belts). The pockets are generous and comfortable, and a zippable side cargo pocket makes a great secure spot for a wallet or phone. After wearing these day after day, I ended up loved these pants so much that I bought a second pair in another color just so I’d have one to wear while the others are in the laundry, and will probably fill out my wardrobe with a few other colors of the Stretch Zion Pants here in the very near future.

If you’re in the market for some ethical clothing that is durable, good looking, and well suited to an active lifestyle, then prAna is definitely a worthy contender. If you’d like to experience some of what the company has to offer, you can get 15% off your online order when you enter the discount code PRS18NP during the checkout process on the prAna website.

Derek Markham

Things I dig include: simple living, natural fatherhood, attachment parenting, natural building, unassisted childbirth (homebirth), bicycles, permaculture, organic and biodynamic gardening, vegan peanut butter cookies with chocolate chips, bouldering, and the blues. Find me elsewhere at @NaturalPapa, @DerekMarkham, Google+, or RebelMouse.

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