At Achilles Effect, Crystal Smith recently posted about the language used in toy advertising as it relates to gender, and while it may not be exhaustive, it’s certainly eye-opening.
Compare the top image, with words like ‘love’ and ‘magic’ and ‘friendship’ predominantly featured in toy adverts targeted to girls, to the below image, with the most common words used in toy adverts targeted to boys:
Hmm. ‘Battle’ and ‘power’.
There’s a great debate in the comments over at the original post, so be sure to check those out as well.