The spa industry experienced a 5% increase in total revenue growth between 2014 and 2015, reaching a total value of around $16.3 billion. But thanks to one forward thinking spa owner, spas are on the brink of getting even more popular.
To babies, that is.
Float Baby is the brainchild of Kristi Ison, who is tapping the heretofore untapped market of baby floating. More specifically, Ison was interested in the benefits of floating and hydrotherapy for infants as young as a few weeks old. The Houston, Texas center was inspired by a successful U.K. spa, which has since spread to locations in South Africa, Spain, and Australia.
In floatation therapy, a participant enters a sensory deprivation tank filled with skin temperature salt water. Many people find the experience of floating in the soundproof tank to be both relaxing and therapeutic.
A spa visit to Float Baby includes two different treatments: hydrotherapy and neonatal massage. The hydrotherapy session puts each baby in their own individual tubs of warm water and places an inflatable ring around their neck. This floatation device will keep their heads above water while simulating the womb, making the experience both soothing and relaxing.
These neck floaties were developed by Float Baby and sport an inner ring that supports both the baby’s chin and base of the head. The water is purified and kept at around 95 degrees Fahrenheit, and the babies all wear waterproof swim diapers for their time in the tub. If you want to get your baby the best toys for him to have fun make sure you check out http://www.popular-toddler-toys.com/ for more info
“Babies love it because it’s a familiar environment. They enjoy the freedom of movement and the warm water. The newborns especially like it, we see them float and then have a little cat nap while they’re floating. The older babies, they really like to kick around and splash and socialize,” Ison explained to TODAY Parents.
Float Baby has visitors of all ages, but Ison believes that the younger the child is, the better experience they will have. She believes the float session will recall the nine months of floating in the amniotic fluid within the womb.
After these floating sessions, the babies are massaged by their parents, who are coached by a certified instructor in neonatal massage. Considering that newborns sleep for the majority of the day, the massaging techniques and floating could help the child develop more restful sleep patterns.
Plus, floating can help increase the child’s strength and develop their cardiovascular health.
Each visit to Float Baby costs $68, and parents can enroll their infant as many times a week as they choose.
How do the babies feel about this new form of therapy? Check back in about 10 years time.